Making Web Typography Better

Making Web Typography Better

Typesetting for the web presents different challenges than typesetting for print. For instance, web designers understand that unlike designs going to print, our web designs…

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Photo. Designing for Digital vs. Print: desktop computer displays a web design.

Designing for Digital vs. Print

Understanding the differences between designing for digital vs. print is key to creating the strongest, most effective designs for each medium. Although most designers nowadays…

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Photo of a mood board for Lara Lee Design.

Designing Purposeful Imagery

Purposeful imagery strengthens a design by providing valuable visual information to viewers. Don’t put all your pictures in one basket, but instead mix up image…

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Photo. A gray wrapped in red decorative ribbon on a white table.

Describing Aesthetic

Describing an aesthetic or graphic style is an important part of any creative project. In my Creative Process, I describe how to research client context…

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