Elevate your graphic, web, and digital design portfolio with creative strategy. Check out digital strategy, art direction, and branding tips. Love designing logos and visual identities? Learn How To Do Client Research During The Brand Process. Choosing images wisely? Plan layouts strategically with this guide to Purposeful Imagery.
Typesetting for the web presents different challenges than typesetting for print. For instance, web designers understand that unlike designs going to print, our web designs need to be scalable and…
Understanding the differences between designing for digital vs. print is key to creating the strongest, most effective designs for each medium. Although most designers nowadays work with both digital and…
Purposeful imagery strengthens a design by providing valuable visual information to viewers. Don't put all your pictures in one basket, but instead mix up image formats to best showcase the…
Nearly every design project involves branding in some way. Peer analysis and competitor analysis results in crucial context for the client's brand. A designer might formulate a brand during a…
Describing an aesthetic or graphic style is an important part of any creative project. In my Creative Process, I describe how to research client context then use light boxes and/or…
Logo and visual identity projects require a deep understanding of the client. As a result, client research is intensely valuable to designers during the brand process. While designers don’t create…
Websites today can often be the first communication a business has with future clients. This first impression, however, can be a lasting one. Statistics indicate website visitors are quick to…
Great design isn’t something that happens instantly. Successful print and web designs utilize strategies to ensure the design is actually satisfying user goals. Fortunately, several popular planning methods help to…
Usability errors plague every website. These are the issues that User Experience (UX) designers seek to resolve, such as whether a design is suitable for the task at hand, customizable,…
Fixed design, fluid layouts, adaptive layouts, responsive web design (RWD), and mobile-first design are all popular web design layout strategies.
The Graphic & Web Design Portfolio of Lara Lee
Sharing digital strategy, art direction, front-end web development, and graphic, web, and digital design B2B expertise for 10+ years.
How to Use After Effects: Animate a Line
My CPT Needs a Custom Taxonomy
