A Look Inside My Logo Creation Process
April 20, 2020
One of my creative specialties is branding and logo design. There’s something about a blank page that makes me tingle. I love researching the client…
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One of my creative specialties is branding and logo design. There’s something about a blank page that makes me tingle. I love researching the client…
Responsive design isn’t just for websites. While they aren’t new, more businesses are introducing responsive logos to their branding. Why? Responsive logos tackle one of…
Typesetting for the web presents different challenges than typesetting for print. For instance, web designers understand that unlike designs going to print, our web designs…
Understanding the differences between designing for digital vs. print is key to creating the strongest, most effective designs for each medium. Although most designers nowadays…
Purposeful imagery strengthens a design by providing valuable visual information to viewers. Don’t put all your pictures in one basket, but instead mix up image…
Nearly every design project involves branding in some way. Peer analysis and competitor analysis results in crucial context for the client’s brand. A designer might…
Describing an aesthetic or graphic style is an important part of any creative project. In my Creative Process, I describe how to research client context…
Logo and visual identity projects require a deep understanding of the client. As a result, client research is intensely valuable to designers during the brand…
Websites today can often be the first communication a business has with future clients. This first impression, however, can be a lasting one. Statistics indicate…
Great design isn’t something that happens instantly. Successful print and web designs utilize strategies to ensure the design is actually satisfying user goals. Fortunately, several…
The Graphic & Web Design Portfolio of Lara Lee
Sharing digital strategy, art direction, front-end web development, and graphic, web, and digital design B2B expertise for 10+ years.
