Elevate your graphic, web, and digital design portfolio with creative strategy. Check out digital strategy, art direction, and branding tips. Love designing logos and visual identities? Learn How To Do Client Research During The Brand Process. Choosing images wisely? Plan layouts strategically with this guide to Purposeful Imagery.

Making Web Typography Better

Typesetting for the web presents different challenges than typesetting for print. For instance, web designers understand that unlike designs going to print, our web designs need to be scalable and…

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Designing for Digital vs. Print

Understanding the differences between designing for digital vs. print is key to creating the strongest, most effective designs for each medium. Although most designers nowadays work with both digital and…

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Designing Purposeful Imagery

Purposeful imagery strengthens a design by providing valuable visual information to viewers. Don't put all your pictures in one basket, but instead mix up image formats to best showcase the…

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Branding with Peer Analysis & Competitor Analysis

Nearly every design project involves branding in some way. Peer analysis and competitor analysis results in crucial context for the client's brand. A designer might formulate a brand during a…

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Describing Aesthetic

Describing an aesthetic or graphic style is an important part of any creative project. In my Creative Process, I describe how to research client context then use light boxes and/or…

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How to Do Client Research During the Brand Process

Logo and visual identity projects require a deep understanding of the client. As a result, client research is intensely valuable to designers during the brand process. While designers don’t create…

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10 Things Every Website Needs

Websites today can often be the first communication a business has with future clients. This first impression, however, can be a lasting one. Statistics indicate website visitors are quick to…

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How To Plan Great Designs: A List of Design Deliverables

Great design isn’t something that happens instantly. Successful print and web designs utilize strategies to ensure the design is actually satisfying user goals. Fortunately, several popular planning methods help to…

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Fixing the Usability Errors in My Old Case Study Web Designs

Usability errors plague every website. These are the issues that User Experience (UX) designers seek to resolve, such as whether a design is suitable for the task at hand, customizable,…

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