ACS Spring Meeting 2023 Digital Signage

The American Chemical Society (ACS) 2023 Spring National Meeting & Expo took place both online and in-person at Indianapolis, IN in March 2023. The global chemistry event attracted over 12,000 chemists, chemical engineers,
researchers, and industry decision makers—500 more registrants than the previous Meeting.

CSG Creative Art Director Courtney Lopes created the visual identity and printed, on-site signage while I designed the digital, on-site signage.

CSG Creative Art Director Courtney Lopes created the event visual identity and brand for the Spring 2023 Meeting. Afterwards, I conducted web accessibility testing and assembled guidelines into a sharable infographic.

Digital signage appears in presentations on the big stage, speaker PPTs within classrooms, and overheard TVs throughout the conference center to keep attendees informed of when, where, and what the Meeting’s main events are. ACS furthermore reuses the digital signage for social media posts and advertising. Therefore, chemists may read these signs from screens as small and close as a handheld smartphone or as large and faraway as an overhead TV.

Therefore my web accessible digital signage must be scalable and easy to read — which I why I purposefully selected font sizes, font weights, and color combos to maximize web accessibility! Using my test results and experience with designing for mobile-first, I then created 10+ web accessible signs to ensure they were easy to read. The result: 100%-web accessible digital signs, PowerPoint templates, and registration, housing, and virtual portal graphics.