ACS Spring Meeting 2022 Digital Signage

Work for hire for the American Chemical Society (ACS) Meetings & Events by Lara Lee while employed at CSG Creative with permission for Lara Lee to display for self-promotion.

ACS Spring 2022 National Meeting & Expo Digital Signage Feature Image

Background

The American Chemical Society (ACS) Spring 2022 National Meeting & Expo took place on-site in San Diego, CA and online virtually in March 2022. The global chemistry event attracted over 12,000 chemists, chemical engineers,
researchers, and industry decision makers—a 57% increase over Spring 2021 attendance.

CSG Creative Art Director Courtney Lopes created the event visual identity and brand for the Spring 2022 Meeting. Afterwards, I conducted web accessibility testing and assembled guidelines into a sharable infographic. Using the results of my testing, I then designed 28x digital signs to ensure they were easy to read. The result: 100%-web accessible digital signs, PowerPoint templates, and registration, housing, and virtual portal graphics.

My Role

Digital Designer,
Web Accessibility Lead

Art Direction

Courtney Lopes

Agency

CSG Creative

By the Numbers

Web-Accessible Digital Signs
0
Lead Time, Start to Finish
0 -Day
Less Revisions Over Spring 2021
0 %
Event Attendees
0

Making Signage Easy-to-Read

with WCAG Accessibility Testing

Every ACS social media graphic must pass the web accessibility color contrast test. These web standards, established by WCAG, ensures user readability. The standards include a minimum color contrast level between text and its background; font-size appropriate to the color contrast level; and descriptive alt tag text.

While ACS is not my only client that adheres to WCAG’s web accessibility standards, they do request the highest number of web-accessible graphics. They prefer testing using WebAIM’s tool here.

Screenshot of WebAIM's color contrast checker tool.
WebAIM Contrast Checker

Branding by Courtney Lopes

Web Accessibility Testing & Infographics by Me

The Result: 100% Accessible On-Site Signage

Supporting Digital Signage

Other digital signage included the virtual portal graphics and the PowerPoint presentation templates:

Re-Purposing Signage Across Social Media