ACS Spring Meeting 2022 Digital Signage

Work for hire for the American Chemical Society (ACS) Meetings & Events by Lara Lee while employed at CSG Creative with permission for Lara Lee to display for self-promotion.

ACS Spring 2022 National Meeting & Expo Digital Signage Feature Image

Background

The American Chemical Society (ACS) Spring 2022 National Meeting & Expo took place on-site in San Diego, CA and online virtually in March 2022. The global chemistry event attracted over 12,000 chemists, chemical engineers,
researchers, and industry decision makers—a 57% increase over Spring 2021 attendance.

CSG Creative Art Director Courtney Lopes created the event visual identity and brand for the Spring 2022 Meeting. Afterwards, I conducted web accessibility testing and assembled guidelines into a sharable infographic. Using the results of my testing, I then designed 28x digital signs to ensure they were easy to read. The result: 100%-web accessible digital signs, PowerPoint templates, and registration, housing, and virtual portal graphics.

My Role

Digital Designer,
Web Accessibility Lead

Art Direction

Courtney Lopes

Agency

CSG Creative

By the Numbers

0
Web-Accessible Digital Signs
0 -Day
Lead Time, Start to Finish
0 %
Less Revisions Over Spring 2021
0
Event Attendees

Making Signage Easy-to-Read

with WCAG Accessibility Testing

Every ACS social media graphic must pass the web accessibility color contrast test. These web standards, established by WCAG, ensures user readability. The standards include a minimum color contrast level between text and its background; font-size appropriate to the color contrast level; and descriptive alt tag text.

While ACS is not my only client that adheres to WCAG’s web accessibility standards, they do request the highest number of web-accessible graphics. They prefer testing using WebAIM’s tool here.

Screenshot of WebAIM's color contrast checker tool.
WebAIM Contrast Checker

Branding by Courtney Lopes

Web Accessibility Testing & Infographics by Me

Violet-core web accessibility color contrast guidelines for all social media graphics.
Purple-core web accessibility color contrast guidelines for all social media graphics.

The Result: 100% Accessible On-Site Signage

Signage displays a large headline: "Welcome to ACS Spring 2022"
Signage recapping everything's that in the ACS Hub, including the Help Desk, Member Lounge, and Virtual Session Viewing Lounge
Signage listing the Expo hours and location
Signage displaying time, location, sponsors, and the three speakers of the Opening Session
Signage introducing Prof. Zhang as The Kavli Foundation Emerging Leader
Signage introducing Aspuru-Guzik as The Fred Kavli Innovations Chemistry keynote lecture speaker
Signage encourages attendees to join the Sci-Mix Interdivision Poster Session
Signage shares a thank you message to the ACS Spring 2022 sponsors
Contact info to report instances of harassment at the event
Save the Date! ACS Fall 2022: Sustainability in a Changing World starts August 21 online and in-person in Chicago
Signage detailing the times, location, and offerings of ACS Career Navigator LIVE! professional services
Client photo of the "Report Instances of Harassment." live on-site in San Diego convention theater

Supporting Digital Signage

Other digital signage included the virtual portal graphics and the PowerPoint presentation templates:

Screenshot of the ACS virtual portal, in which a banner I made tops the screen and a cover slide appears on a large, overhead TV within a 3D rendering of a convention space
The cover slide for a PowerPoint presentation template speakers may use
A PowerPoint title slide for a PowerPoint presentation template speakers may use
Template for the speaker's main copy from the ACS PowerPoint presentation template

Re-Purposing Signage Across Social Media

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