ACS Spring Meeting 2022 Digital Signage
Work for hire for the American Chemical Society (ACS) Meetings & Events by Lara Lee while employed at CSG Creative with permission for Lara Lee to display for self-promotion.
The American Chemical Society (ACS) Spring 2022 National Meeting & Expo took place on-site in San Diego, CA and online virtually in March 2022. The global chemistry event attracted over 12,000 chemists, chemical engineers,
researchers, and industry decision makers—a 57% increase over Spring 2021 attendance.
CSG Creative Art Director Courtney Lopes created the event visual identity and brand for the Spring 2022 Meeting. Afterwards, I conducted web accessibility testing and assembled guidelines into a sharable infographic. Using the results of my testing, I then designed 28x digital signs to ensure they were easy to read. The result: 100%-web accessible digital signs, PowerPoint templates, and registration, housing, and virtual portal graphics.
Web Accessibility Lead
By the Numbers
Making Signage Easy-to-Read
with WCAG Accessibility Testing
Every ACS social media graphic must pass the web accessibility color contrast test. These web standards, established by WCAG, ensures user readability. The standards include a minimum color contrast level between text and its background; font-size appropriate to the color contrast level; and descriptive alt tag text.
While ACS is not my only client that adheres to WCAG’s web accessibility standards, they do request the highest number of web-accessible graphics. They prefer testing using WebAIM’s tool here.
Branding by Courtney Lopes
Web Accessibility Testing & Infographics by Me
Re-Purposing Signage Across Social Media
Can't make it to #SciMix in person at #ACSSpring2022? You can join virtually to see the research & poster presentations from this year's attendees. Add the event to your itinerary on the virtual platform to access the links to join. https://t.co/H47zXSSOiQ pic.twitter.com/QZewtq3CLV— American Chemical Society (@AmerChemSociety) March 20, 2022