ACS Spring Meeting 2022 Digital Signage

Work for hire for the American Chemical Society (ACS) Meetings & Events by Lara Lee while employed at CSG Creative with permission for Lara Lee to display for self-promotion.

ACS Spring 2022 National Meeting & Expo Digital Signage Feature Image


The American Chemical Society (ACS) Spring 2022 National Meeting & Expo took place on-site in San Diego, CA and online virtually in March 2022. The global chemistry event attracted over 12,000 chemists, chemical engineers,
researchers, and industry decision makers—a 57% increase over Spring 2021 attendance.

CSG Creative Art Director Courtney Lopes created the event visual identity and brand for the Spring 2022 Meeting. Afterwards, I conducted web accessibility testing and assembled guidelines into a sharable infographic. Using the results of my testing, I then designed 28x digital signs to ensure they were easy to read. The result: 100%-web accessible digital signs, PowerPoint templates, and registration, housing, and virtual portal graphics.

My Role

Digital Designer,
Web Accessibility Lead

Art Direction

Courtney Lopes


CSG Creative

By the Numbers

Web-Accessible Digital Signs
Lead Time, Start to Finish
0 -Day
Less Revisions Over Spring 2021
0 %
Event Attendees

Making Signage Easy-to-Read

with WCAG Accessibility Testing

Every ACS social media graphic must pass the web accessibility color contrast test. These web standards, established by WCAG, ensures user readability. The standards include a minimum color contrast level between text and its background; font-size appropriate to the color contrast level; and descriptive alt tag text.

While ACS is not my only client that adheres to WCAG’s web accessibility standards, they do request the highest number of web-accessible graphics. They prefer testing using WebAIM’s tool here.

Screenshot of WebAIM's color contrast checker tool.
WebAIM Contrast Checker

Branding by Courtney Lopes

Web Accessibility Testing & Infographics by Me

The Result: 100% Accessible On-Site Signage

Supporting Digital Signage

Other digital signage included the virtual portal graphics and the PowerPoint presentation templates:

Re-Purposing Signage Across Social Media