ACS Fall Meeting 2021 Digital Signage
Work for hire for the American Chemical Society (ACS) Meetings & Events by Lara Lee while employed at CSG Creative with permission for Lara Lee to display for self-promotion.
The American Chemical Society (ACS) launched its bi-annual National Meeting & Exposition to feature thousands of presentations on new discoveries in science—once more a hybrid event both online and in-person. The ACS Fall 2021 National Meeting & Expo is ACS’s second hybrid event, after its premier hybrid event last spring.
In addition to printed, on-site signage designed, the Fall 2021 Meeting also used digital signage to detail event information and promote live events, as well as instruct attendees how to navigate the virtual half of the event.
CSG Creative Art Director Courtney Lopes created the event visual identity and brand for the Fall 2021 Meeting. Using Lopes’s work as branding guidelines, I designed the first 10 signs with a 24-hour turnaround. Afterwards, the job evolved many times and required flexibility. The job was completed with minimal edits, approved, and archived, then re-opened four more times for new signs. We finished with a grand total of 13 slides of digital signage the client could use both on-site and on social media.
Finally, just like the Fall 2021 social media graphics, all digital signage must also must pass web accessibility color contrast testing to maintain user readability.
Web Accessibility Lead
By the Numbers
Dual-Purpose Digital Signage
The client also posted several web slides across their social media!
Today at 12:30PM, join us for the #ACSFall2021 Opening Session, featuring our distinguished panel presenting their research aligned with the theme "Resilience of Chemistry." Add the event to your schedule at https://t.co/KPckKt4YNX pic.twitter.com/cr2Xn6rXXa— American Chemical Society (@AmerChemSociety) August 22, 2021
Connect with your peers & explore poster presentations contributed by participating divisions during Sci-Mix at #ACSFall2021. Locate Sci-Mix in the schedule & add to your itinerary for links to join virtually. https://t.co/Fy5GeSInCb pic.twitter.com/VWqyx9m7Y3— American Chemical Society (@AmerChemSociety) August 23, 2021