Time Management for Designers

“Fast, good, or cheap: pick two.” Time management can be a tricky balancing act for designers. Like most creative and tech fields, working design is fast-paced. In a perfect world,…

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Designing for Digital vs. Print

Understanding the differences between designing for digital vs. print is key to creating the strongest, most effective designs for each medium. Although most designers nowadays work with both digital and…

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“Better When” Scenarios with Design Thinking

Design Thinking entails a lot of problem solving. Behind every great design is art theory, color theory, informative architecture, experience design, content strategy, technical strategy, creative strategy...the list goes on!…

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Designing Purposeful Imagery

Purposeful imagery strengthens a design by providing valuable visual information to viewers. Don't put all your pictures in one basket, but instead mix up image formats to best showcase the…

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Branding with Peer Analysis & Competitor Analysis

Nearly every design project involves branding in some way. Peer analysis and competitor analysis results in crucial context for the client's brand. A designer might formulate a brand during a…

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Describing Aesthetic

Describing an aesthetic or graphic style is an important part of any creative project. In my Creative Process, I describe how to research client context then use light boxes and/or…

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How to Research a Client During the Branding Process

Logo and visual identity projects require a deep understanding of the client. As a result, client research is intensely valuable to designers during the branding process. While designers don’t create…

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10 Things Every Website Needs

Websites today can often be the first communication a business has with future clients. This first impression, however, can be a lasting one. Statistics indicate website visitors are quick to…

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Tips for Creative & Digital Archives

Digital archival is an important part of a designer’s job. A creative or digital archive includes all the computer files of client copy, client-supplied graphics, logos, design files, and final…

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How To Plan Great Designs: A List of Design Deliverables

Great design isn’t something that happens instantly. Successful print and web designs utilize strategies to ensure the design is actually satisfying user goals. Fortunately, several popular planning methods help to…

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