GITEC 2016 Summit Conference Identity

Work for hire for GITEC by Lara Lee while employed at Potomac Management Resources (PMR) with permission for Lara Lee to display for self-promotion.


The Government Information Technology Executive Council (GITEC) is a non-profit organization founded in 1966 that provides a professional development forum for government and information technology (IT) executives. The GITEC Summit is the premiere forum to share ideas and challenges surrounding the development, implementation, and use of IT for mission critical functions. GITEC consistently brings in high level government agency executives as both speakers and attendees.

The GITEC Board voted “Transforming Government through Better IT—The Road to 2020” as the 2016 Summit winning theme. Each year, the event receives a new conference identity to advertise the new theme.

The conference identity must span across media—including print, web, and digital platforms. As such, the winning conference core identity must scale well at a vast array of sizes, with and without color limitations.

My Role

Graphic Designer


Potomac Management Resources (PMR)

By The Numbers

Year of 1st Annual Summit
0 %
Attendees Are Government
Weeks Before the Summit Started, Registration Was Maxed Out to Venue Capacity
A collage of conceptual ideas exploring the conference identity for this year's Summit theme.
Collection of web ads used to advertise the GITEC 2016 Summit, all using the new conference identity.

Paving the Road for the Summit Core Identity

I explored a variety of concepts, looks, and interpretations of conference identities to match the “Road to 2020” tagline.

Some concepts were literal interpretations. I explored “roads” with literal roads, wavy lines of color, cityscapes, and typographic grid layouts.

I also explored more symbolic and figurative ideas like “innovation” and “transformation” with light bulbs, gears, word clouds, and connected dots.

Ultimately, the client favored the literal roads, wavy lines of color, cityscapes, and typographic grid layouts.

The winning concept for the 2016 Summit incorporated a summery photo of a road with driving imagery.

See the AFCEA NOVA Golf Tournament Brand Refresh for another exciting event core identity!

The winning concept was applied to printed collateral, such as the program and sponsor signage and posters.
The opening spread from the conference event program.
The theme image reappears throughout the conference identity, such as this call-out box in an event program spread.
A spread from the event program.
A spread from the event program features wide, horizontal photos for a modern look.