Work for hire for the American Chemical Society (ACS) Meetings & Events by Lara Lee while employed at CSG Creative with permission for Lara Lee to display for self-promotion.
Twice annually, the American Chemical Society (ACS) launches a National Meeting & Exposition to feature thousands of presentations on new discoveries in science.
Fall 2019’s theme, “Chemistry & Water,” explores topics in food and nutrition, medicine, health, energy, the environment, and other fields where chemistry plays a central role.
Like the ACS Spring 2019 National Meeting & Expo, electronic signage displays detailed event information onsite in addition to the printed signage. The electronic signage must fit the aspect ratios of multiple displays, creating a seamless look when signs show side-by-side), and retaining readability at far distances.
Electronic signage jobs typically schedule 3 weeks for digital art production. ACS gave me 5 business days. This job required 26 text-heavy deliverables over 3 different aspect ratios. I succeeded in creating the electronic signage in only 16.5 hours over 4 days with minimal edits from a particular client.
Unfortunately the wrong specs were provided, so some undesirable cropping occurs.