A Look Inside My Logo Creation Process
April 20, 2020
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Work for hire for AdvaMed (Advanced Medical Technology Association) by Lara Lee while employed at CSG Creative with permission for Lara Lee to display for self-promotion.
The MedTech Conference by AdvaMed brings 3,000+ attendees for valuable networking, educational programming, and business development opportunities. It represents the largest annual gathering of medical device and diagnostic professionals in North America.
To promote its 2019 event, the MedTech Conference launched an email campaign lasting before, during, and immediately following the conference. CSG Creative’s Director of Digital started designing the 7 leading emails, before delegating to me the remaining 19 email designs. During this time, I also introduced animated email headers using self-taught knowledge of After Effects to build complex video animations.
IAEE declared CSG Creative the Art of the Show winner under the Email Promotion Campaign category for this email campaign, to which I ultimately designed 19 of the total 26 email designs.
Digital Designer
Matt Hamilton
CSG Creative
IAEE Art of the Show 2019 Winner for Email Promotion Campaign under 75,000 nsf
Around the time I was designing MedTech’s email campaign, I was also teaching myself After Effects. The Account Executive and I proposed an animated header to promote early bird registrations.
However, I needed to learn the 3D card flip on the spot to complete this job. I learned how, then wrote the tutorial.
The final GIF displays two messages—“Early Bird Ends This Friday!” and “Save $200!”—all in a seamless loop with swooping arrows that continuously flip a card to reveal each message.
The Graphic & Web Design Portfolio of Lara Lee
Sharing digital strategy, art direction, front-end web development, and graphic, web, and digital design B2B expertise for 10+ years.
