Have you ever received the improvement “Optimize your images” from Google’s PageSpeed Insights website speed test? Unless you’re uploading huge, lossless quality images to your…
One of the most fun parts of any visual identity and branding design project is choosing the fonts. That’s why it’s so great that HTML…
Traditionally, web designers and web developers prefer working with hexadecimal colors, or HEX codes, in web design. HEX short codes are easy to write and…
Support is growing web fonts accessible even in HTML emails. So, what’s now showing in a computer near you? Web fonts in emails!
Understanding the differences between designing for digital vs. print is key to creating the strongest, most effective designs for each medium. Although most designers nowadays…
Hero images are a hot web design element these days. Yet, are hero images becoming cliché? Get inspired by these hero image alternatives.
Do you never tell your clients “no”? Do you say “yes” to every request? While pleasing the client is always a goal, it’s not the…
Design Thinking entails a lot of problem solving. Behind every great design is art theory, color theory, informative architecture, experience design, content strategy, technical strategy,…
The advent of Gutenberg has really shaken up my website. Consequently, I found my WordPress Custom Post Types (CPTs) needed some work. However, my theme…
Purposeful imagery strengthens a design by providing valuable visual information to viewers. Don’t put all your pictures in one basket, but instead mix up image…
The Graphic & Web Design Portfolio of Lara Lee
Sharing digital strategy, art direction, front-end web development, and graphic, web, and digital design B2B expertise for 10+ years.
