New Year, New Lara Lee: Announcing My New Brand

Announcing My New Brand: My 2021 Brand Refresh
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Spring is in the air! Flowers are blooming, birds are booming, and I’m turning thirty. The year 2020 was a big year of reflection and personal growth. So, I’m excited to announce the launch of my new brand refresh!

It seemed now was a good time to refresh my personal brand. (Coincidentally, my workplace also just released their new brand.) After a stagnant and foreboding 2020, and turning the dirty thirty this year, new growth became my focus instead. Indeed, I’m always looking for ways to improve. A few problems gathered with my personal brand that I needed to address to deliver the best experience for my users.

The brand refresh brings more of the things you love, including my latest work, case studies, and blog articles. My new look is less corporate and more personal so you see more of the real me. I love the minimalist look and soft colors—these things really highlight my work instead.

The refreshed brand brings more of the things you love, including my latest work, case studies, and blog articles. My new look is less corporate and more personal so you see more of the real me. I love the minimalist look and soft colors—these things really highlight my work instead.

To me, this rebrand represents acute focus and clean design.

Photo of Lara Lee scrolling through web designs on her tablet.
Photo of Lara Lee holding a phone in her hand displaying the blog web page.
Close-up of hand-drawn wireframe sketches for a landing web page.

Lateral moves dot my professional career, and while the economy hasn’t been kind to a millennial like me, I’ve picked up several new skillsets: hand-coding, WordPress, motion graphics animation, and a keener appreciation for illustration and typography. I discovered that by picking up so many new things, I grew much more slowly in the areas most important to me.

Moving forward, I aim to build up my specialization in digital graphic design and branding. I’m still bringing my award-winning graphic creativity and strategy into the next chapter of my brand.

Photo of Lara Lee logo in red on a bright red card on a gray background with the shadows of leaves. This was one of the updates from my 2021 brand refresh.
Close-up photo on desk note cards using the new branding.
A collage of light and airy photos from the refreshed Lara Lee Design brand make use of a soft palette with a pop of vibrant red.