Hi! I’m Lara, a UX & UI designer who optimizes digital experiences to make them beautiful, usable, and meaningful for users.

Experience

CSG Creative

Digital Designer, 09/2018–Present

CSG Creative reached out to me to fill their digital designer role. Here I own/manage the digital media strategy for 40+ clients in the B2B trade show industry. I focus on offerings like website UI design, front-end web development, animation, heuristics evaluations, and user testing to help boost event attendee and exhibitor registrations.

Lara Lee

Freelancer, 09/2008–08/2018

For ten years, I created logos and visual identities, print and web graphics, and websites for B2C and B2B small businesses, nonprofits, and entrepreneurs. I drove projects from brief to presentation to execution and delivery of creative concepts. While I no longer freelance, it taught me how to problem-solve in time-sensitive moments and/or within strict budgets.

epiphany productions

Director of Digital & Graphic Services, 06/2016–09/2016

I completed an intense, 100+hr/wk short-term job contract to design logo, set art direction, and create and launch a website for the 2017 Texas State Society Black Tie & Boots Presidential Inaugural Ball and other events.

Potomac Management Resources

Communications Coordinator (Design), 08/2015–08/2016

I held a few different roles at PMR ranging from visual designer, graphic designer, and even HTML email developer for 14 nonprofit clients, including PMR’s top 5 largest. I set the art direction for several events such as AFCEA NOVA 2016 Golf Tournament, GITEC 2016 Summit, and WHFDC’s 35th Anniversary Gala.

Rottman Creative

Graphic Designer, 02/2010–07/2011

At RCG, I conceptualized logos, sketched layouts, and formatted content for various conferences and events for 20+ member-driven organizations.

Skills & Tools

Visual Design

Art direction

Branding

Component & pattern libraries

Design systems

Motion graphics

Prototyping

Style guides

User flows

Visual design

Wireframes

User Research

Affinity mapping

Cognitive walkthrough

Competitive analysis

Heuristics evaluation

Journey mapping

Pretotyping

Usability testing

User interviews

Tools

Adobe CC

Elementor

Figma

HTML/CSS

Miro

Slack

Sketch

Trello

WordPress

Zoom

Certifications

UX Certification Badge from Nielsen Norman Group

Think I’m a good fit
for your team?

Find Me on LinkedIn